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TGI enters new era
Published:  08 December, 2011

Eddie Reid, managing director of the newly named TGI Golf Partnership, explains why TGI Golf has been re-branded, as announced at the group’s AGM, held at the 2011 Golf Show in Harrogate

What makes the TGI Golf Partnership unique in our industry is that the company is equally owned by PGA professionals, who all receive shares and cash back bonuses annually based on sales of accredited suppliers’ products.

Over the past eight years, we have added more than 200 new retailers to the company, grown total income by more than by 250%, and given back more than £1 million in cash dividends in addition to bonus shares to our partners.

Research has shown that employee-owned businesses, such as the John Lewis Partnership, tend to out-perform the market because people are incentivised and motivated to deliver higher levels of customer service. The same principle applies to TGI and the partnership model that was established 27 years ago.

“Drive our vision – Share our success”

Our partners, who are selected on the quality and size of their retail operation, and who benefit from the expertise of our team of on-the-road Retail Development Advisers, now account for a significant portion of total UK golf sales. This is backed by an array of effective programmes and campaigns for our accredited suppliers that continue to drive sales at on-course shops. It is a business that is growing year-on-year, and our suppliers and the growing number of partners all share in that success.

Even during these challenging economic times, the professional approach of our partners and the successful business-to-business solutions we offer our suppliers has ensured we are 14% up on sell-in in the first six months of this year and 12% on sell-through.

It’s a story of how quality, professionalism and partnership – with both our partners and suppliers – ultimately delivers results.

www.tgigolf.com




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