• Click here to visit the ISPO website
RSS
Chervo warms to UK
Published:  30 August, 2011

With a new and re-invigorated sales effort in the UK market, a comprehensive Autumn/Winter Collection from Chervo features the Masena waterproof jacket - Already established as one of the leading premium, golf and lifestyle brands in so many European markets, Italian giant Chervo is now making significant strides into the ultra-competitive golf apparel market in the UK, under the leadership of UK agent Tim Greenwood.

For Autumn Winter 2011, there is a concentration on Chervo combining new technology with its suave look, for garments that are intended for wear on and off the golf course.

Or in Chervo’s own words: “Functionality and suitability for high-level technical performance are essential ingredients of Chervo’s sportswear. Its clean, distinctive look is embodied by sport-friendly colours such as white, grey, black, blue, navy and red, all matching and merging into a tasteful and pleasing cocktail of elegance.”

The Masena waterproof jacket spearheads Chervo’s range of technical garments that are intended to deal with the vagaries of the British and mid-European winters, with the Italian company promising to provide both comfort and performance enhancement.

The Masena features Aqua-Block Laminated Plus technology, which incorporates a ‘hydropholic’ film that is guaranteed to be waterproof to 20,000mm of water. Boosted by water-repellent seams, Chervo says the easy-wash Masena remains soft and silent during the golf swing thanks to its ‘special film application technique’. The jacket is also designed to ensure golfers lose no freedom of movement.

TECH SPEC: CHERVO MASENA

Aqua-Block Laminated Plus technology

Hydropholic film waterproof to 20,000mm

Soft and silent during the golf swing

Zero restriction on movement

Available in Light Grey, Azzuri Blue, Navy, Red, and Black

RRP: £199

www.chervo.it

Tim Greenwood    M: 07815 097 928    E: tim@w3golf.co.uk




  • Click here to view the latest digised issue

© Copyright 2012 SGB Magazines. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 8-10 Dryden Street, Covent Garden, London WC2E 9NA
Webmaster