“The Tommy Hilfiger brand is perfectly aligned with the values of the golf market and we are very pleased to be combining our experience with the creativity and imagination of the Tommy Hilfiger team,” says Mark Fletcher, president of Fletcher Leisure Group, and son of company founder Allan Fletcher. “Our timing could not be better as the global strength of Tommy Hilfiger continues to gain momentum and we are leveraging this with a collection that is truly ideal for golf.”
Fletcher Leisure’s European operations are been run from its office in Laindon, Essex, under the leadership of managing director Jon Camp. New recruits have bolstered Fletcher Leisure’s European sales force, and the Spring 2012 Collection was presented to them at the beginning of July.
“Golf represents the ultimate prep lifestyle, and we are excited to expand our presence in the performance area,” says Tommy Hilfiger. “Our golf collection is inspired by the integrity and tradition of the sport. We’ve added a twist to the classics through an innovative use of fabrics and details, delivering performance, comfort and style in golf sportswear that can be worn on and off the course.”
The Spring 2012 range will be split into four collections: Core, Cape Cod, St. Barth’s and Cape Town.
“We are excited to partner with the Fletcher Leisure Group and take our golf apparel business to the next level with both a greater style range and broader distribution,” says Anne Marino, president of licensing for Tommy Hilfiger. “Fletcher Leisure Group is a category leader in golf apparel with a strong reputation and expertise in design and sourcing. We are looking forward to a successful relationship with their team.”
