The BGIA is co-hosting ‘The Open Industry Lunch in support of Golf Roots’ alongside SMS Inc. and the Golf Foundation in July at Royal St. George’s, and the BGIA has invited its members to this popular event, where top industry executives come together for an informal networking opportunity, and to celebrate the occasion of the Open in Sandwich.
Checking the Dashboard
With industry statistics and market data of paramount importance to suppliers in the industry, the BGIA now provides its membership with a vital, regular research Dashboard, which provides market audit overviews, consumer and player attitude and usage data, UK & EU participation and membership figures and rounds played. In addition, the BGIA’s parent company - the FSPA - has completed a UK sporting goods research report which features golf, which all full BGIA members will receive in June, free of charge. Both of these additional benefit provisions will be valuable in assisting BGIA members with their market analysis and intelligence.
Show tune
Following the cancellation of Golf Europe 2011, the BGIA’s position as a UKTI Accredited Trade Organiser becomes ever more vital in assisting member companies to exhibit at other successful overseas shows.
In 2012, the BGIA will be attending both the PGA Merchandise Show in Orlando, and China Golf in Beijing, and can assist SME members in gaining up to £1,800 in export grants to exhibit at both. The BGIA is also fronting UK exhibitor pavilions and dedicated member lounges to support and promote UK companies overseas.
Growing the game
With ever more pressure on companies to display a positive Corporate Social Responsibility policy, the BGIA’s Grow Golf fund is the ideal way for the industry to ‘give back’ to the game, by stimulating golf participation across all age groups, geographic regions and social backgrounds in the UK. Formed in 2007 by Acushnet, Callaway, Ping and TaylorMade-adidas, and recently joined by Motocaddy, the Grow Golf initiative has donated significant funds to the Golf Foundation – which boasts a track record in shaping grass-roots participation that is second to none. The BGIA hopes this fund will receive continued support by member companies signing up to the annual donation pledge, so that Grow Golf can become a major contributor to the growth of the game.
For further information on the Open Industry Lunch, the research Dashboard, trade show support, the Grow Golf programme, and the BGIA in general, email info@bgia.org.uk or call 02476 414 999 x207.
