It has been reported that some companies that own distribution rights for Poland do not even bother to supply the country. There are six pro shops in Poland, and no specialist off-course retailers, so a lack of enthusiasm from manufacturers is understandable.
Polish golf imports were valued at €900,000 in 2008, more than half of which were accounted for by golf balls. Over half of the imports came from the Czech Republic and Germany between them.
Chervo is seen as the golf apparel market leader in Poland, with Abacus gaining ground, particularly in the women’s sector. FootJoy leads the way in footwear sales, with Ecco, adidas, Callaway and Nike all present.
A popular joke about golf in Poland is that the country’s golf courses out-number its golfers.
Further information on the golf retail trade is available in the BGIA report.
The BGIA’s three-part study into the European Golf Apparel and Footwear Market is available to purchase either in full, by individual volume or by individual country. Please email info@bgia.org.uk or call 02476 414 999 x207 for full information on the recently discounted report prices and to request executive summaries.
