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Published:  27 April, 2011

GMS into Heather & Links

London-based Heather and Links, manufacturers of premium scorecard holders, has appointed golf marketing specialist GMS to handle its launch public relations. The family-owned business lists the Wentworth Club and Harrods as its first stockists.

www.heatherandlinks.com

Motocaddy Growing golf

Motocaddy has joined Acushnet, Callaway, Ping and TaylorMade as a partner in the BGIA’s Grow Golf campaign. The electric trolley specialist is committing to contribute an annual levy based on UK turnover to the fund, which is being used to stimulate the growth of golf in the UK. For the second year running, Grow Golf has just donated £40,000 to the Golf Foundation’s Golf Roots programme, which aims to reach one million children a year by 2013.

www.bgia.org

Els goes I-Onic

Ernie Els is wearing the I-Onics Power Sport Magnetic Health Band in competition this year. I-Onics claims to produce the most powerful brand of magnetic, ion-releasing sports bracelets. “I am a firm believer in magnetic therapy,” says Els. I-Onics is distributed worldwide by Sports Plc.

www.i-onics.com

Direct Golf launches TV channel

Direct Golf has launched an online Television channel, Direct Golf TV. “The new channel is designed to improve the shopping experience for everyone at Direct Golf UK,” says Neil Bell, Direct Golf managing director. “With the volume of equipment available on the market today, golfers need as much assistance and advice as possible.”

www.directgolftv.com

Tour Striker lands in UK

The Tour Striker training aid is now being distributed in the UK by Golf and Sports Supplies (GSS). The Tour Striker is just like any normal iron except the leading edge is reshaped, promising that the only way to experience and feel solid contact is to place the hands and club in the proper impact position. RRPs are £79.99 (steel) and £99.99 (graphite).

www.golfandsportssupplies.com

Sunice gearing up for 2012 Ryder Cup

It was mistakenly reported in the printed issue of March SGB Golf that Canadian outerwear specialist Sunice is an official licensed product partner of the 2013 Ryder Cup. There is, of course, no such thing. Sunice is a partner for the 2012 Ryder Cup, at Medinah CC, Illinois.

www.sunice.com




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