Now under the ownership of Adams Golf, and with a new manufacturing process in place, putter specialist Yes! Golf has launched a new line of eight putters for 2011.

“The idea is that we have to ensure we are making full use of the latest manufacturing and finishing technology before the markets ask why we aren’t doing so already,” says Peter Allison, Yes! Golf (UK) managing director. “Being market leader in terms of custom-fitting and weighting technology is certainly important but we must ensure we continue to get the basics right, because without that any innovation is kind of diminished.”