Therefore it is vital for PGA professionals to make themselves indispensable to their clubs – they must ensure they are proactive and create a position and relationship that makes them a vital cog in the everyday running of the golf club.
It’s good to talk
Communication is key, and it’s a two-way thing. If TGI members continue to work with us, keep us up do date and don’t forget we’re here to help then we, as a group, will continue to grow stronger together.
It is important that our members do not forget they ‘own’ the group and there is a wide range of services they can call upon to help them improve their businesses. There is more than one way to make a good margin – it’s not just about retailing; it’s about making a saving by plugging into the services we provide, such as the on-line print system, the e-newsletter programme and ‘TGInsure’.
Those who we spoke to [at TGI’s recent regional meetings across the UK and Ireland] are completely focused on working together and continuing to push forward in these tough economic times. Obviously there is very little anyone can do to influence the weather, but there is plenty PGA professionals can do to ensure they don’t suffer badly when the snow or rain does hit hard.
Our advice is to buy little and often. Look at stock control and re-evaluate buying styles so you don’t have vast amounts of product at any one time. It is better to have money in the bank than stock you cannot sell.
TGI Golf is now on Twitter. By following @tgi_golf members will be kept up to date with all the latest news from in and around the group, new marketing initiatives, supplier offers and retail tips.
