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Published:  30 March, 2011

FootJoy gloves strengthen grip

Golf Datatech figures show that nearly half of all gloves sold in the UK last year were FootJoy, with a brand share of 47.4%. This represents a rise from 2009, while FootJoy’s nearest competitor took 7.8% market share. The UK’s three top-selling gloves were all FootJoy, led by the WeatherSof with 15.1% market share by itself.

www.footjoy.co.uk

Titleist sticks with Golf Roots

Titleist has agreed to continue providing golf balls for the Golf Foundation’s Golf Roots events and promotional activities in 2011.

“Golf should be for everyone and we need to work with the best partners in golf for us to achieve our goals; companies who understand that it is vital to protect the future of the industry by backing the sport at junior grass roots level today,” says Mike Round, chief executive of the Golf Foundation. “In terms of quality golf brands, you cannot find a better example than Titleist, and we are thrilled with the association.”

www.golf-foundation.org

Strong results from 2-for-1

GreenFree, operators of the 2-for-1 golf scheme, claims that a recent survey of 16,000 golfers has shown that the average GreenFree voucher holder spends £36 per person in the pro shop and clubhouse, over and above the green fee. Around 950 UK golf courses are available to Green Free voucher holders.

www.greenfree.co.uk

Direct Golf accepted into Cambridge

Direct Golf UK has acquired Cambridge Golf and Conference Centre. The facility went into administration on March 1, 2011, and Direct Golf has bought the site and all amenities for an undisclosed fee. The centre features a nine-hole golf course, 38-bay driving range, all-weather short-game area, John Letters Teaching Academy and a 4,000 square-foot Direct Golf UK store. The conference centre can cater for up to 200 people and Direct Golf has retained all 25 existing staff.

www.cgcc.co.uk




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