“The promotion generated over £60,000 of additional ball sales for Foremost professionals, which is an incredible figure at a time when so little golf was played,” says Andy Martin, director at Foremost Golf.
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Success in the snow
Published: 10 February, 2011
Despite December pro shop footfall dropping dramatically across the UK, Foremost has reported that over 100 of its member professionals found respite during the pre-Christmas freeze thanks to a Titleist offer to personalise balls free of charge. The participating pros promoted the offer via an e-newsletter to their customers – a service provided by Foremost in its elite marketing programme.
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