It seems that many Norwegian golfers to do their golf shopping in Sweden, where prices are cheaper – partly due to a 25% VAT rate in Norway – and where Norwegians receive a favourable exchange rate. A positive note, from the point of view of brands considering entering the Norwegian market, is that Norwegian golf clubs have a high average membership, which was estimated to be 1,224 golfers per 18-hole golf course in 2007. This figure is the highest in northern Europe, although it may have dropped, but only very slightly, in the three years since.
Another positive note for the Norwegian market is that the country was not badly affected by the recent global economic crisis, largely because of the strength of Norwegian oil reserves.
Attempts to establish the number of golfers in Norway have produced varied results, but it is safe to assume that the number of active golfers is less that 200,000, who play during a relatively short summer season.
Imports of golf equipment into Norway were valued at €10.8 million in 2008, with golf clubs accounting for over 40% of this value.
There are no specific Norwegian golf apparel brands yet, although Olyo produces a small homegrown line of golf footwear. Nike is a popular label on golf courses, and also Galvin Green, due to its Gore-Tex waterproofs that are well suited to the Norwegian climate.
The BGIA’s three-part study into the European Golf Apparel and Footwear Market is available to purchase. Please email info@bgia.org.uk or call 02476 414 999 x207 for full information, prices and executive summaries.
