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Building partnerships
Published:  02 September, 2010

Ian James, head of marketing at Foremost Golf, recently helped a PGA professional plan stocking for a new store. They created an RFP (Request for Proposal) for suppliers, containing the following questions:

 

 1. Can you support inventory management? 

 2. Can you increase ordering and delivery frequency to support smaller stockholding levels, while maintaining on-sale positions?

 3. What product education can be undertaken?

 4. What marketing support through signage, fittings and events can you offer?

 5. What support of the retailer’s marketing (in-store, in-club, hand-outs, score cards and online) can you supply?




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