The V-RAD Rivalry grips feature a new, slightly smaller shape and lighter weight, as preferred by tour professionals. Made from Advanced Composite Rubber, Golf Pride promises that the new, striking grips offer excellent durability, as well as tackiness and texture to enhance the golfer’s feel.
“The updated V-RAD Rivalry Putter Grips are a great way for golfers to show enthusiasm for the most legendary rivalry in golf,” says Dan Koehler, director of global sales and marketing for Eaton's Golf Grip Division, owners of the Golf Pride brand. “In addition to the attractive re-design, we updated the texture and tackiness for enhanced feel and durability, making the grips everything you’d expect from the number one grip on Tour.”
Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The Golf Pride brand is the number one choice in grips from tour golfers to recreational players.





