Trouble for the Irish golf market began before the recession, when the Euro was relatively strong against sterling and the American dollar, resulting in falling tourism numbers to Ireland from countries to its east and west. A lot of Irish clubs are bringing down their membership and green fees as a result, which should help to revive golf tourism, but the greatest strength of the Irish golf market is in the sport’s popularity among its own people, with only Sweden boasting a higher participation percentage in Europe.
The Republic of Ireland and Northern Ireland has a combined body of registered golfers numbering 262,000, which represents around 4.6% of the total Irish population, playing at a total of 423 Irish golf courses. Around 22% of the golfing population is estimated to be based in Northern Ireland.
The Irish golf apparel market grew spectacularly in the decade leading up to 2005, from around €12 million to €38 million in that time. However, the market shrunk by at least 15% in 2008 alone. It is safe to estimate that the market contracted by a further 20% in 2009.
While the Irish golf market has certainly been shaken, its foundations remain strong. Established brands such as Nike continue to find success in there, as well as new entries such as Under Armour, so the potential for future success for golf brands in the Irish market is very real.
The BGIA’s new three-part study into the European Golf Apparel and Footwear Market was completed at the end of 2009 and is available to purchase. Please email info@bgia.org.uk or call 02476 414 999 x207 for full information, prices and executive summaries.
