• Click here to visit the ISPO website
RSS
New sense of direction for Callaway
Published:  13 July, 2010

Callaway claims it is setting a new benchmark as it breaks into the GPS market with the introduction of its uPro GPS device

Callaway launched its new uPro GPS device into the UK market on June 15. The uPro GPS comes in BasicMode with an RRP of £299, with ProMode options available at extra cost.

 

 The uPro’s BasicMode offers the standard information golfers would expect from a GPS unit; Green View and Hazard View provides golfers with distances to the front, centre and back of greens, and to the front and back of hazards, while also identifying the nature of the hazard.

Added ProMode features serve as the uPro’s selling points, starting with high-resolution aerial photography of golf holes combined with graphics that can be downloaded from www.uprogps.com . This is where added cost to the consumer comes in, as the ProMode package for a single 18-hole golf course can cost £4.95, but volume bundles are available which can reduce the cost per course down to 66p. The uPro can store up to 50 golf courses at ProMode level at any one time, and then golfers are faced with no further membership or subscription costs.

Other ProMode features include aerial flyovers of each hole, AnyPoint Technology, which provides golfers with distances between any two points on a golf course, and Virtual Green View, which Callaway says shows the green and surrounds in ‘vivid’ detail.

Callaway tells SGB Golf that is has nearly 20,000 golf courses mapped out worldwide, including 85% of American 18-hole courses so far, and 2,500 in the UK. Of the 2,500 UK courses, approximately 2,200 are available with Callaway’s ProMode photography and graphics, with these numbers rising all the time.




  • Click here to view the latest digised issue

© Copyright 2012 SGB Magazines. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 8-10 Dryden Street, Covent Garden, London WC2E 9NA
Webmaster