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Battery-powered profits
Published:  13 July, 2010

During challenging financial conditions, Myles Pemberton, marketing manager of Manbat, writes that all businesses must look seriously at every possible opportunity that can increase overall profitability, including replacement batteries

Batteries may not seem the most obvious opportunity to the club pro, but the substantial increase in the number of electric golf trolleys on courses all over the UK means batteries provide an opportunity the proactive professional simply cannot overlook.

 

 Despite developments in technology that now mean the average battery provides more power and is more durable than ever, the reality is that even the best battery will ultimately have to be replaced.

The common misconception is that the trolley manufacturer will also make the battery and so they should be the first port of call for a replacement, but there is an opportunity for the club pro to provide the new battery. Just as motorists purchase matching car parts from independents, so club pros can provide matching quality replacement batteries to golfers.

Club pros are naturally in competition with each other and virtually every product they sell will be similar to the products sold by their competitors.

However, by specialising in batteries, club pros are able to benefit from serving a growing sector of the market, with a product group that provides a high-margin revenue stream, but they also have the opportunity to set their business apart from the competition. All these factors could make a big difference to profitability.

One-stop battery shop

Manbat, the UK’s largest battery distributor, can provide club pros with all they need to develop their battery sales and become a profitable golf battery specialist.

To help club pros expand into battery sales, Manbat has developed a specific golf range that covers 95% of all golfing applications. The variety of brands includes US Battery, Sonnenshein and Numax. Each of these brands of deep-cycle discharge batteries are built to stand up to the most grueling of conditions and will provide the golfer with the very best of service for many years.

The most popular batteries are the SLG2612G and SLG3412G sealed Gel batteries and the SLC2212G VRLA (Valve Regulated Lead Acid) battery, which fit the majority of electric trolleys, but Manbat also provides its customers with a comprehensive application guide, which clearly specifies the correct battery to fit any particular trolley.

Highly charged

To supplement its quality batteries, Manbat’s golf range includes a state-of-the-art Numax ‘connect+forget’® charger.

This charger is an all-in-one 12volt diagnostic unit designed for the maintenance and recovery of 12volt golf equipment. It is easy to use and performs both bulk and continual float charging. It constantly monitors and regulates the battery during the charging process, so it can be left connected without the fear of causing damage to the battery.

Manbat’s comprehensive range of quality brands and superb ‘intelligent’ chargers, plus its technical training and expert battery knowledge, is available through its national network of nine wholly owned branches and three specialist supply partners.

Call 01743 460 790 for further information on Manbat.

www.manbat.co.uk

Lucas enters golf market

Lucas, one of the most prominent brands in the world of automotive batteries, has launched a range of top-quality golf batteries and chargers, distributed in the UK by Manbat.

Manbat says that deep-cycle batteries are ideally suited to the demands of power trolleys and buggies. The company claims they last longer and deliver more power, but are able to fully discharge between each recharge (a cycle), without adversely affecting their performance or causing damage.

The Lucas Golf AGM range uses Absorbent Glass Matt technology, with a view to delivering ultra deep-cycle performance in a totally sealed and maintenance-free package, which should mean more power, increased reliability and more rounds of golf.

For operations looking to supply replacement batteries for golf buggies, Lucas supplies the Traction XC range. Engineered for high performance in deep-discharge and heavy-duty cycling applications, Lucas Traction XC is designed to provide the ideal golf buggy power source.

The range is complete with a state-of-the-art charger. Manbat says the Lucas charger is compact and reliable and comes with an assortment of attachments to make each recharge application quick and easy.

For more information on Lucas Golf batteries call Manbat on 01743 460 790.




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