From the Acushnet perspective, it solves the uneasy marketing proposition of having to set apart the Titleist and Cobra brands. “With the sale of Cobra, we have the opportunity to devote all of our resources to the global growth of our industry-leading Titleist and Footjoy brands,” said Wally Uihlein, chairman and CEO of Acushnet Company.
Puma is based in Herzogenaurach, Germany, just around the corner from arch rivals Adidas, and Puma is generally considered to be third in the unofficial world ranking of giant sports apparel and footwear brands, behind Nike and Adidas. With a total workforce of around 10,000, Puma reported a turnover of €2.8 billion in 2008, which is less than a third of the figures reported by Adidas that year. Nike’s turnover for 2008 was €19.2 billion.
www.puma.com; www.acushnetcompany.com
