• Click here to visit the ISPO website
RSS
Patriot Games
Hi-Tec is introducing a new golf shoe to celebrate the 150th anniversary of the Open Championship
Published:  09 April, 2010

Hi-Tec is launching the new Patriot golf shoe for the UK market this spring, sporting the Scottish Saltire. The Scotland shoe has been created with a view to this year’s 150th anniversary of the Open, to be celebrated at St Andrews on Scotland’s east coast.

“Scots are also always proud to don their national flag, and with the Open being held at St Andrews, visitors from all over the globe will flock to the ‘Home of Golf’,” Keith Dicker, Hi-Tec’s European golf sales manager, tells SGB Golf. “With consumers in this buoyant mood, this gives retailers a pocket of opportunity to pick up incremental business, something they could all do with given the economic climate recently.”

The Open Championship – golf’s oldest, existing professional tournament – will celebrate its milestone from July 15-18, while the Patriot shoes are due for retail delivery in plenty of time, in mid-April.

In keeping with a tournament run with the utmost respect for the traditions of golf, the Patriot comes with classic styling: a White upper complemented by a Black, textured saddle, with the Blue and White Saltire embroidered into the outside of the heel. The shoe is made with a full-grain leather upper and membrane, and comes complete with Champ Stinger cleats and a one-year waterproof guarantee.

“The Patriot is a limited edition golf shoe that can be worn not only to show patriotism and heritage, but it is also completely functional and comprises all the highest quality materials and components normally attributed to Hi-Tec,” adds Dicker. “The product not only looks great, but it will perform and function as well as any golf shoe on the market, at a great price.

The patriot has an RRP of £50, and Hi-Tec is promising retailers a 50% margin net of VAT.

PRODUCT SPEC: HI-TEC PATRIOT

Scotland colours: White/Black/Blue with Saltire
Made from full grain leather, with membrane
Comes with one-year waterproof guarantee
Fitted with Champ Stinger cleats
RRP: £49.99
www.hi-tec.com




  • Click here to view the latest digised issue

© Copyright 2012 SGB Magazines. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 8-10 Dryden Street, Covent Garden, London WC2E 9NA
Webmaster