Country Code – Sweden

Published: 19 February, 2010

In the seventh part of SGB Golf’s exclusive series of country summaries taken from the BGIA’s newly completed report, The European Golf Apparel and Footwear Market, we consider the market conditions in Sweden

Sweden is an enormously important golf market within the European spectrum as the country has a very high percentage of registered golfers. In keeping with the Swedish way of life in general, golf here is egalitarian, resulting in an estimated 6% of the population being registered golfers – which equates to over 570,000 golfers – although the registration numbers have declined since peaking in 2005.

Sweden has been hit hard by the global economic downturn, and it is a difficult export market due to the strength of home-grown brands such as Galvin Green, J. Lindeburg and Daily Sports, and also because of the demands enforced on suppliers by two powerful retail chains, Golfstore and Dormy.

While club memberships in Sweden are declining, pay-and-play golf is growing in popularity and with golf apparel being popular in Sweden for off-course wear, the golf apparel market has shown resilience.

The BGIA’s new three-part study into the European Golf Apparel and Footwear Market was launched at Golf Europe 09 and it is available to purchase. Please email info@bgia.org.uk or call 02476 414 999 x207 for full information, prices and to request executive summaries.

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