Having spent much of 2009 serving as a house brand for the Direct Golf chain, Adams Golf has returned to the marketplace with the appointment of newly formed distributor UK Golf Distribution. Adams was distributed by Brand Fusion in the UK until February 2009, after which Direct Golf was left as the sole UK outlet for the Texas-based brand. Adams now joins the Hotblade and Jaxx Junior brands in the UK Golf Distribution stable, the Manchester-based company recently started up by Phil Aitken.