Norman, who attended the event with his wife Chris Evert, fitted the launch between his playing appearances at the Open at Turnberry - which finished the day before the launch - and the Seniors Open at Sunningdale, which began three days later.
Greg Norman Collection was part of MacGregor Golf until January this year, when the brand was sold to the New York-based Tharanco Group. Norman, who was chairman of MacGregor and a shareholder at the time of the sale, more recently parted ways with MacGregor when the American equipment brand was sold to Golfsmith International. Norman remains involved with GNC as a stakeholder in the Tharanco Group.
GNC's European Spring Summer 2010 range has been created by licensed distributor Severn Under and brand director Tony Wilkinson.
