With the poor economy, weak pound (£) and cheaper destinations such as Turkey and Morocco gaining steam, British tourists visiting the Costa del Sol last Autumn dropped by an estimated 40%, with some pro shops reporting falls in revenue as high as 80% year on year.
However, the democratisation of golf in Spain has given golf a home-grown boost. There is potential at the lower end of the hardware market in particular, with sets of clubs priced between €200 - €300 finding popularity, along with second-hand clubs, which make up approximately 25% of the hardware market. The greatest potential in the short term might be for fashionable clothing brands, for items that can be worn on and off the golf course.
Each volume of the BGIA report is available for €2,000 (or €1,000 for BGIA members), or all three volumes together for €5,000 (or €2,500 for BGIA members). For further information contact Milly Durrant at the BGIA:
T: 0276 414 999
