Well, Golf Alchemy Ltd can't promise to turn steel clubs into gold, but the new West Midlands-based company does have a top-secret formula for transforming old, well-bruised clubs back into brand new, with a view to revitalising the trade of second-hand club trade for pros.
The photographic evidence is striking (left and right), and with the right investment, Golf Alchemy promises to "rock the golfing world".
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