TaylorMade claims it has re-invented the way it designs clubs, with the long, middle and short irons being created as separate entities. TaylorMade's SuperFast Technology is an umbrella that covers progressive COR through the set, progressive MOI and progressive shaft length. The clubs are fitted with ultra-light shafts and grips and TaylorMade promises faster ball speed and increased forgiveness. The brand's Inverted Cone Technology is also present throughout the set.