Dwyers tribute to Bruen
Trousers brand Dwyers & Co has launched the Jimmy Bruen Collection, in memory of the great Irish amateur golfer Bruen, who excelled between the wars. Dwyers and Bruen share a hometown, Cork, and the range features traditional block colours as well as elaborate plaids and stripes.
New centre for TaylorMade
TaylorMade has opened a state-of-the-art Centre of Excellence at Golf Club Herzongenaurach in Germany, in the hometown of the Adidas global HQ. On May 11 Sergio Garcia opened the new facility, which will largely focus of custom-fitting golfers of all levels.
BGIA loses Baldwin
Jacqui Baldwin, executive secretary of the British Golf Industry Association, stepped down at the end of May after 12 years with the association. Baldwin is taking a sabbatical and has been succeeded by Milly Durrant.
Playboy Golf hops into Europe
Playboy Golf has launched in Europe, offering a range of accessories to both men and women, including Playboy bunny logoed golf balls, bunny headcovers, tees, gloves and gift sets.
SKLZ arrives in UK
Brand Fusion has become the distributor for SKLZ training aids in the UK and Ireland. SKLZ is well established in the United States, with a broad range of products, many of which are endorsed my renowned American coach Rick Smith.
Spherical Blade cuts into US
Putter company Spherical Blade has launched in the United States. S-Blade's American business will be handled in-house, with Matt Phillips and Patrick Connelly heading up the operation.
Woosie leads Glenmuir on Tour
Glenmuir has established a Tour Player programme across the three main European Tours for 2009. Ian Woosnam is wearing the brand's clothing on the European Seniors Tour, Paul Lawrie on the main European Tour, and Germany's Anja Monke on the Ladies European Tour.
CentreCup makes Tour debut
The CentreCup putting training aid has reached the European Tour. It was positioned on the practice green at the London Club in Kent during the week of the European Open, with further tournament appearances set to follow.
