American equipment brand Nickent has launched into the UK and Ireland, and Phoenix Brands, a County Kildare-based company, has been appointed sole distributor. Nickent has brought in John Hoeflich to design some of the brand's hardware. Hoeflich has previously worked with Tommy Armour, Titleist and TaylorMade, and Nickent has particularly high hopes for its new, Hoeflichdesigned 5DX Ironwood, which sports wings on the back of the clubhead.