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Early boost for Bridgestone
Published: 14 May, 2009
Bridgestone Golf, which had pinned its hopes of resurgence on the success of its B330 Series of golf balls, has reported rapid growth in the UK for the first quarter of 2009. Sales for the quarter were up 507% on the same time last year - although the brand's market presence for the first quarter of 2008 was negligible - but the company also claims to be 25% ahead of target. "We all know trading conditions are challenging so to show sales growth versus the previous year and then to actually exceed an ambitious 2009 plan is an outstanding performance," says Steve Kettlewell, managing director of Bridgestone Golf UK. "Our sales team have really taken the initiative to drive our distribution forward utilising the fantastic B330 series of balls." Related articles: 
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