Whilst results at the elite end of the game include improved driving distance by up to 30 yards and reduced putts per round by four strokes, this simple balance aid is establishing its position as one of the most advanced game-improvement tools on the market today.
Why ProStance?
Operating from its offices in Scotland, the home of golf, ProStance Limited is committed to replicating the success they have enjoyed with Tour players with golfers of all levels the world over.
The brainchild of directors, Dr Paul Hurrion and PGA Coach Stewart Craig, ProStance has been developed following extensive research into both putting and full swing biomechanics.
The research highlighted that golfers do not always know where their weight is truly positioned with 95% of both professional, as well as amateur golfers, not enjoying a balanced golf swing.
With the majority of golf coaches addressing faults with golf swings through compensations, it became apparent there was a market for a product that addressed the root cause of the majority of swing faults - static and dynamic balance. Dr Paul Hurrion, coach to Padraig Harrington, comments: "In order to maximise control and stability, a balanced set-up position is crucial to the performance of the golf swing. It is vital for the individual to stand balanced at address. Any significant variation at set-up will only lead to compensations during the golf swing and inconsistent results."
The research reinforced the need for golfers to be stable at address and dynamically balanced during the golf swing - the result: powerful, more accurate ball striking and smoother consistent putting strokes.
Dr Hurrion added: "Before we created ProStance, the only way to determine if an individual was perfectly balanced was to use force or pressure platforms. These are not accessible to the majority of golfers, but with ProStance we have developed a simple, yet highly effective alternative producing the same end result at a fraction of the price."
How ProStance works
Essentially, ProStance is an inflatable balance aid that ensures weight is concentrated through the centre of gravity of the golfer's body. Initially it makes it more difficult for the golfer to stay in balance, but the body works very quickly to adjust to its new surroundings. Within a few swings, and without thinking, users will identify where their own weaknesses lie and begin to refine their balance.
As effective for full-swing as it is to chipping and putting, ProStance can be used to highlight where your weight is concentrated and will tune your body for improved balance. The result: improved dynamic balance leading to powerful more consistent ball striking and smoother consistent putting strokes.
With the ability to increase or reduce the pressure inside the ProStance, the product can be tailored to any size and weight. Because of the way ProStance affords you instant feedback during every swing it is set to revolutionise the way golf is taught, wherever you are in the world.
Tour advocates
Padraig Harrington isn't slow to praise the product: "The ProStance is a great tool for any golfer at any level. Balance is the key to the golf swing as it enables the body to make a controlled and repeatable golf swing. Without the correct balance, your mechanics are a series of compensatory movements." Harrington added: "The ProStance helps build balance and stability for every part of the game from putting and chipping to the full swing." Paul McGinley (pictured, right) has his own ideas: "The ProStance has simplified my golf swing and allows me to make more powerful, efficient and, most of all, consistent swings."
Distribution and opportunities
Following extremely successful visits to Golf Europe in Munich and the PGA Merchandise Show in Orlando, ProStance now has already established distribution in over 30 countries worldwide.
Stewart Craig, Managing Director, said: "We have been overwhelmed by the response we had from the trade, media and tour professionals at each of the trade shows. We wrote some fantastic new business and introduced a large number of people to the ProStance method of teaching. That being said, there are still a number of distribution opportunities available for selected regions".
Craig added: "ProStance is the first of a series of products behind the innovative method of teaching. We are keen to secure distributors and retailers in the areas where we do not currently have geographical coverage".
Pro packages, consisting of five units as well as single ProStance units are available, each come complete with their own carry case. For more information or to find out how to become a stockist contact info@pro-stance.com.
RRP - ProStance: £44.65/$79.00/¤79.00
Tel: +44 (0)845 602 8176
Email: info@pro-stance.com
Website: www.pro-stance.com
