Following the successful overhaul of the Hill Billy brand positioning, product design and distribution strategy in 2008, the addition of Bag Boy now means that PowaKaddy can offer a comprehensive one-stop solution for retailers when it comes to electric trolleys, push carts and bags.
Terry Hale, PowaKaddy Group's CEO, confirms the rationale behind the strategy: "With three premium brands renowned for quality and performance, price points ranging from £75 to £799 and a first class customer service infrastructure in place, we believe that we can now offer a formidable triple-branded solution to meet the needs of our retailer partners".
Freeway II causes a stir
The lead role in PowaKaddy's 2009 plan undoubtedly goes to the recently launched Freeway II. The new top of the range electric trolley is already causing a stir in the golf media. With its contemporary looks, state-of-the-art functionality and powerful whisper quiet motor, the Freeway II is loaded with high performance features and advanced technology and has been the subject of rave reviews from leading equipment journalists. Golf Monthly concluded that the FWII is "the best electric trolley on the market" and Today's Golfer simply described it as "awesome".
An edgy high profile ‘lean, mean and fully loaded' advertising campaign has added fuel to the fire and as the first batch of new products get delivered to retail partners in early April demand for PowaKaddy's new flagship product is gathering considerable momentum as the season gets underway.
At the heart of the technological advancements are the soft touch ergonomic hand grip, multi function control pad and fully integrated LCD display plus the new ultra lightweight Lithium battery option which is 75% lighter than a standard Lead Acid battery.
Another key part of PowaKaddy's 2009 strategy is to maintain the best selling Freeway product in the line-up. The Freeway has been the world's biggest seller for the last decade so a new entry level offering with a lightweight 7kg battery and £349 pricepoint seems sure to not only attract current electric trolley users looking for an upgrade but also new electric trolley users who want the quality reassurance of a market leading brand.
The new PowaKaddy products for 2009 don't stop there. Consistently amongst the top two selling cart bags in the UK, PowaKaddy has extended the range with the stylish and contemporary Deluxe II golf bags combine striking colour combinations and modern styling with a whole host of highly functional features that golfers have come to expect from PowaKaddy's award winning bag range.
Hill Billy moving mountains
The Hill Billy Terrain enjoyed huge success in 2008. The decision to open up the brand to the retail distribution channel gave the Hill Billy much needed visibility and accessibility to the consumer. Three in every four Hill Billy purchasers in 2008 were new customers to the brand and as the market appeal continues to grow the Hill Billy Terrain now has been further updated for 2009 with a lighter battery and new more contemporary logo in line with the more modern product design and brand positioning.
To complete the triple-brand offering, the Bag Boy range adds a new dimension to PowaKaddy Group's line-up. The brand is already recognised globally for its innovative designs and quality engineering. The Mini GT push cart, Bag Boy's smallest three wheel push cart, was the winner of the Caddy award in the 2008 Golf Europe Product Awards, while the T-1000 travel cover received a Gold award in Golf Digest's 2008 Hot List. The latest addition to the Bag Boy range is the Automatic push cart with a unique one-step fold mechanism which is expected to be a big seller in 2009.
So with the much talked about Freeway II leading the charge and three market leading brands on offer, the PowaKaddy Group product offering certainly looks like an attractive retail proposition for 2009.
