A new product award winner at Golf Europe 2008 in Munich, Hi-Tec's Pure Power WPi is the first ever golf shoe to benefit from ‘ion-mask' nano-technology. The non-toxic, eco-friendly process works at molecular level to repel liquids and dirt from the shoe's surface, so while the shoe is 100% waterproof, it also remains 100% breathable. From May 2009, the Pure Power WPi will be available in White/Silver and White/Cobalt.