The Zarma Fly Tee is made from ‘environmentally-friendly’ plastic, and features a six-pronged head designed to make it easier to place the ball on the tee and to provide enhanced stability for a cleaner strike.

RRP: £3.99 for page of 30

www.champspikes.com

The Zoom Advance is intended to provide Tour-level comfort and stability. A new mid-foot harness extends from the midsole through to the laces, which should enhance lateral stability.

RRP: £200

www.nikegolf.eu

Sun Mountain’s H2NO carry bag is waterproof, and comes with a trolley-friendly base for 2011 that allows the bag to sit snugly on trolleys and buggies. It also features a leg-lock mechanism and additional handles.

RRP: £169

www.brandfusionltd.co.uk

True Linkswear is part-owned by PGA Tour golfer Ryan Moore (pictured), and the True Tour shoes are designed to be the closest golfers can come to playing golf barefoot, while still wearing shoes. UK distribution was yet to be confirmed at the time of the show.

RRP: US$159

www.truelinkswear.com

A brand that launched at Orlando in 2009, Druh sparkled at the show this year, exhibiting a bold range of diamante buckles and brightly coloured diamond-design belts. Founded by former European Tour golfer Simon Hurd, Druh specialises in hand-made leather and snakeskin belts, and it has also launched a John Daly Lion Buckle range for 2010. Druh belts are designed to take inter-changeable buckles, with the eye-catching diamante models complemented by brushed nickel, polished silver and gold.

www.thegolfbusiness.com

Etonic is introducing its new Powerplay outsole system for 2010, which is present throughout its collection. The entry-level Lite-Tech models are made with a water-resistant synthetic upper; the mid-range Sport-Tech shoes come with leather uppers and a Hydroguard waterproof membrane; and the more premium Dri-Tech models are fitted with Shockabsorb insoles and come with a two-year limited waterproof warranty.

RRP: Lite-Tech £49.99; Sport-Tech £59.99; Dri-Tech £69.99

www.etonic.com

New for 2010, Bionic says the Performance Series glove was three years in the making and that the glove features ‘44 unique anatomical features’. The Triple-row finger grip system consists of three multi-layer zones on each finger, made from Terrycloth and leather, which is designed to absorb moisture and maintain comfort in all conditions, while Lycra is positioned in the finger and palm creases, and along the sides of fingers for optimum flexibility and breathability.

RRP: £16.99

www.bionicgloves.com

The Cleatskins product offering continues to grow, and for 2010 the American company is offering the Pink Ribbon edition, in support of breast cancer education, prevention and care. Made from Skintek rubber, Cleatskins slip over the soles of golf shoes to make them safe and clean for wear on the street, in the clubhouse and wherever golfers need to go. Cleatskins extend the life of golf cleats, and the easy-care products are machine-washable.

RRP: $29.95

www.cleatskins.com

Lambda is offering golfers the opportunity to display their patriotism with their feet with its line of Imperia golf shoes. So far the shoes are available in the Union Jack, Stars and Stripes, and the flags of Sweden, Norway and Germany, with more flags to be introduced. Manufactured in Portugal, the Imperia shoes have classic styling and are made from water-repellent Portuguese leather. The shoes come with a leather sock-liner and an EVA insert with a view to ensuring comfort and shock absorption, and in sizes for men and women.

RRP: Women’s €144.99; Men’s €154

www.lambda-golf.com