The second generation of the Attas series, the new T2 is designed to provide the optimum balance between torque and flex, resulting in more efficient shaft loading and a smoother bend profile for improved feel and shaft recovery.

RRP: N/A

www.ustmamiya.com

Launched in Autumn, Wilson Staff promises Di11 is the longest iron it has ever produced, featuring ‘ultra-wide’ soles and an enlarged sweetspot, ideal for the game improver.

RRP: £349 (steel); £449 (graphite).

www.wilsonstaff.com

Played by Paul Casey when he won the Volvo Golf Champions tournament in Bahrain in January, the new Modus3 Tour 120 features a firm tip section to reduce spin, while a softer mid section and butt promotes control and feel.

RRP: N/A

www.nipponshaft.com

The Black Widow range of all-weather grips has been expanded for 2011. The grips are designed to maintain tackiness when wet, and they are made from rubber compounds that should manage moisture so they do not dry out.

RRP: N/A

www.bwgrips.com

The T9+ driver has a Beta Titanium clubface, which is supposed to provide greater elasticity and strength than standard titanium, while ‘Feel Cell’ technology in the sole is designed to disperse vibrations at impact for improved feel.

RRP: £199

www.johnletters.com

The adjustable Z-Star driver features a ‘Starburst’ clubface of variable thickness to enlarge the sweetspot, and Srixon recommends its S-T-A-R fitting formula: Speed – Trajectory – Alignment – Responsiveness.

RRP: £299

www.srixon.co.uk

The variable depth surface of the new VDR swing grips is designed to provide all-weather performance with enhanced feel. Three depths of textural design pattern should offer heightened traction.

RRP: N/A

www.golfpride.com

The new Launcher Ultralite drivers come in three distinct weights, with Cleveland’s Right Weight Fitting System enabling golfers to select the correct model for their game. The series features the TL310 (weighing 310 g), the SL290 and the XL270.

RRP: £239

www.clevelandgolf.com

Brand new in Orlando was MD Golf’s Seve Icon High MOI Ti driver in White. Perimeter weighting should aid stability and four lofts range between 9.5° and 12°.

RRP: £129

www.mdgolf.co.uk

Rory McIlroy has put the new 910D2 in play, while Ross Fisher has won with the 910D3. The high-performance drivers feature patented Sure-Fit Hosel technology, allowing loft and lie to be independently adjusted.

RRP: £300

www.titleist.co.uk

The forged Anser irons combine a steel body with tungsten sole for improved feel in a progressive set. The clubs are available from 3-PW with Project X steel shafts.

RRP: £149 per club

www.ping.com

The RAZR Hawk features a ‘Forged Composite’ crown, for strength and improved weight distribution. The RAZR Weighting System allows a choice between Draw or Neutral models, and Hyperbolic Face Technology promises precision thickness.

RRP: £329

www.callawaygolf.com

TaylorMade’s R11 addresses the ‘3 Dimensions of Distance’ via loft (adjustable hosel), face angle (adjustable sole plate weight) and flight path (adjustable heel and toe weights). A rounded crown should also reduce drag.

RRP: £329

www.taylormadegolf.com

E9 technology features a tall, elliptical clubface with a bevelled perimeter, which is designed to provide an expanded ‘Sweetzone’. Adjustable Flight Technology enables golfers to select Open, Neutral or Closed face angle.

RRP: £249

www.cobragolf.com

Unveiled at Orlando was Cobra’s new S2 driver and fairways woods. The distinctive S2 driver, with its black ‘Physical Vapour Deposition’ finish, features Cobra’s ‘9-Point’ face technology, which is designed to give off-centre strikes shot distance that matches balls struck from the middle. The 460cc titanium clubhead is also fitted with ‘Adjustable Flight’ technology, which grants golfers a choice of three face angle settings (open, neutral or closed). The S2 comes in lofts of 9.5°, 10.5° and 11.5° for men and 13° for women, and with a Fujikura Fit-on Max graphite shaft and Golf Pride grip. Cobra has also brought out an S2 Offset, with higher handicappers looking to combat a slice in mind. Shipping began in February.

RRP: £249

www.cobragolf.co.uk

Making its Orlando debut in 2010, MD Golf saw the PGA Show as the opportunity to launch the brand worldwide. “Our goal is to plant an MD Golf flag in every major golf market around the globe,” says managing director Michael Morton. “We believe the results of this show will move us dramatically forward on this path.”

Central to the MD Golf product offering for 2010 is the complete Seve Icon range, teeing off with the High MOI driver. The 460cc, titanium driver has its clubhead weight concentrated around the perimeter of the clubface with a view to producing the high MOI, and therefore greater stability at impact. With lofts of 9.5°, 10.5° and 12°, the Seve Icon driver is fitted with a Proforce 65 shaft and UST Multi-compound grip.

RRP: £109.99

www.mdgolf.co.uk

Cleveland believes 2010 will be the ‘Year of the wedge’, as the R&A and USGA cut-off date for manufacturing wedges to the old dimensions is December 31, 2010. With its CG15 wedges released late last year, Cleveland is expecting to break all previous company wedge sales records in 2010.

With laser-milled clubfaces and ‘Zip’, the CG15 wedges are designed to produce more spin than any previous Cleveland wedge. Cleveland has also laser-milled sets of four texture lines between each groove to take the clubfaces up to the conforming limit of roughness. Available in multiple lofts, the CG15s come in Chrome, Black Pearl and Oil Quench finishes.

RRP: £99

www.clevelandgolf.com

The timing for Rife could not have been better. The company had barely dismantled its stand at the PGA Show, having introduced the new Island Series of putters to the trade, when Ian Poulter delivered the putting performance of his life at the Accenture Match Play, playing with the Island Series Aruba. And bear in mind that this is a putter the Englishman plays out of choice, not contract. Poulter’s victory is the first on Tour for the Aruba, which is due for retail delivery worldwide in the spring.

The Aruba is Rife’s interpretation of Ping’s classic Anser, featuring an understated vertical alignment notch and Rife’s patented Rollgroove face technology, which is designed to set the ball on a forward roll quicker than other putter faces.

RRP: £139.99

www.rifeputters.co.uk

Golf Pride has released three new models for 2010, including a revamped Tour Wrap 2G. The classic Tour Wrap has been a pillar of the Golf Pride range for 20 years, and the company says the updated model will provide improved tackiness and greater softness. The one-piece grip is designed to combine the look and feel of leather with the durability and performance of high-tack rubber, and it is available in Black, Red and White. Also new from Golf PrIde this year are the Purple/Black new Decade Multi-compound grip and the White/Black DD2.

www.golfpride.com

Tour Edge has launched an entire series of XCG-3 clubs for 2010, featuring irons, hybrids, fairway woods and a 460cc titanium driver. The driver is made with an ultra-light carbon crown, titanium body and tungsten sole weights, to keep the centre of gravity lower and deeper than in any previous Exotics driver. The club should provide an increased MOI for greater stability at impact, and therefore forgiveness. The XCG-3 comes in lofts of 9°, 10.5° and 12° and is fitted with a Golf Pride New Decade Cord grip and a 45-inch Fujikura Motore Exotics shaft in one of five flexes.

RRP: £299

www.touredge.com

Introduced to the trade in Orlando, the Black Series Tour Designs is a line of putters milled from 1025 carbon steel with a view to providing a soft feel. ‘Advanced Roll Technology’ is designed to give the ball a true roll, thanks to tungsten weights that shift the centre of gravity further back and deeper. Callaway says feel is enhanced by placing a ‘dampening’ urethane layer between the steel putter head and tungsten flange. The Black Series TD features four models, for retail delivery in February.

RRP: £199

www.odysseygolf.com

With its D-FY iron and hybrid set, Wilson Staff has introduced a new concept into golf club design: shafts made from graphite and steel, half and half. Wilson promises the new shafts will provide golfers with the feel of graphite and the response of steel, in a D-FY set intended for higher handicappers seeking game improvement. Weighing 76 grams, the ‘Half-and-Half Shaft’ features a steel tip section, designed to offer stability and low torque at the hosel for straighter shots from off-centre hits, while the top graphite section of the shaft enables 30 grams of weight to be shed, with a view to increasing swing speed and shot distance.

RRP: £549.99 (eight clubs)

www.wilsonstaff.com

Softspikes claims to be the world’s biggest supplier of cleats and accessories, but at Orlando it leapt into an entirely new product category by launching its new Black Widow grips. The range of five all-weather grips has been designed to maintain tackiness when wet, and they are made from rubber compounds that are designed to manage moisture so they do not dry out. The Signature grip (pictured) is made from a dual-compound with a view to providing enhanced feel at the fingertip points. It comes in Black/White, Black/Red and White/Black.

www.bwgrips.com

UST Mamiya had a range of 35 carbon-fibre shafts from its Attas and Proforce product lines on display in Orlando, highlighted by a pair of new launches: the Attas International Series ISA-1000 and the Proforce AXIVCore Tour Green. UST Mamiya says that both shafts are already popular on Tour worldwide. The Attas International Series ISA-1000 is designed to provide excellent feel and energy transfer, with a view to finding added distance and improved accuracy, while the tip-balanced Proforce AXIVCore Tour Green is intended to provide a lower ball flight, reduced spin and better shot-making control.

www.ustmamiya.com

Nippon Shaft’s new NS Pro WV wedge shaft is one of a number of Nippon models played on tour around the globe. Japanese-owned Nippon Shaft takes great pride in its ‘zero defect’ policy, and according to Nippon, such quality control and consistency has enabled the brand to become the number-one steel shaft in Asia with over 80% of the market, while the company is ranked number two in North America and Europe.

www.nipponeurope.com

John letters exhibited in Orlando for the first time this year, and one of the highlights of the show for the Scottish brand was when American golfing legend Doug Sanders visited the stand to enquire after a pair of custom-fitted John Letters TP forged wedges. The 304 stainless steel, forged clubs were adjusted to Sanders’ specifications on the spot by the John letters technicians. Owned by PGA professional Jon Andrew since 2005, John Letters has been available in Direct Golf outlets exclusively until this year, with UK Golf Distribution looking to extend the brand’s reach.

www.johnletters.com

Powerbilt is set to return to the UK market in Spring 2010 with its distinctive Air Foil driver (better known as ‘Air Force One’ in the US). As opposed to the variety of structural clubface supports built into drivers, Powerbilt supports the face of the Air Foil with pressurised nitrogen inside the clubhead, to the tune of 110psi. Powerbilt says the support from the pressurised nitrogen enables the clubface to be thinner than in other drivers, with a view to compressing the clubface at impact to gain maximum COR, and hence, shot distance. The Air Foil has been approved by the USGA and is awaiting approval from the R&A.

RRP: TBC

www.powerbilt.com