Greg Norman was at Penny Hill Park in Surrey on July 20 to launch the Greg Norman Collection range for Spring Summer 2010 to assembled retailers and media.

Puma is releasing a new range of golf shoes for 2010, led by the striking Cell Fusion.

Surrey-based distributor The Golf Business (TGB) has taken on three new brands: American ladies' apparel brand EP Pro and a pair of belt labels: Druh and Canadian brand Canterbury.

Wilson Golf has launched the Wilson Staff FG Tour forged irons, which are designed to combine classic looks with the latest cavity technology for the better player.

The success of the ProStance training aid continues, as the innovative product has been well received recently in Asian markets, while Welsh golfer Becky Brewerton (pictured) has rekindled winning form on the Ladies European Tour since working with ProStance.

The PGAs of Europe has announced that its new Training Academy in Murcia is set to open early in 2010.

Pink Ribbon Golf has announced that 10% of the RRP of all goods sold will be donated to Breakthrough Breast Cancer, a UK charity dedicated to the prevention, treatment and ultimate eradication of breast cancer. Pink Ribbon has committed to a minimum donation of £20,000 over 12 months.

Brand Fusion International distributes many of the most famous brands in golf, including Sun Mountain, Go Classic, Softspikes, Lamkin and 2Thumb, and a new addition to the Brand Fusion portfolio this year has been the range of practice products and accessories by American company SKLZ.

The BGIA has published an extensive study on the golf apparel and footwear market in Europe, split into three volumes: Southern Europe, Northern Europe, and Central & Eastern Europe. In part three of SGB Golf's exclusive series of country summaries from the report we cover Spain.

Bruce Clark is back

Bruce Clark rainwear is being re-launched into the UK and Ireland, with plans for a pan-European roll-out. Brand founder and owner, Bob Clark, has spent the past eight years developing the Callaway and Ashworth outerware ranges.

bob.clark@garvieclark.com

We have an intriguing situation with Ping's latest drivers, the G15 and i15. G15 is stepping into the shoes of the UK's best-selling driver of 2008, the G10, so the G15 has a lot to live up to as it is, but we also have the unknown quantity of the new, mean driving machine that is i15. This club is not replacing a previous Ping model, but following the success of Ping's i10 irons, the new driver is part of a new and expanded i15 range.

The acquisition of the MacGregor brand is a major commitment for Golfsmith.

Yes it is. MacGregor has a heritage that goes back 112 years. It has a lot of history and more major winners than any other name. It was a very good-value acquisition in a slow marketplace, and with Golfsmith International taking charge we have secured a very strong future for one of golf's most famous brands. We are going to invest in the brand and take it forward, so particularly when times are slow, this is really good news in the trade.

Sticky when wet

This week at the Open was the first time I played with the John Daly Kangaroo grips right through my bag. I first tried these grips in November in Australia and I just fell in love with them. They are made by The Grip Master and this is great technology. They are great in all weather as they get stickier if it's wet, and their durability is incredible. I am hoping I won't have to change my grips for about eight years, whereas until now I have been changing my grips about once a month. The kangaroo hide here makes for a really soft, light and durable grip, and I get a lot better feel too.  

A challenge that comes bolted on to success is that once it is achieved, you then need to find a way of raising the standard once again. This is what Ping believes it has done with the introduction of the G15 and i15 club ranges, which are succeeding G10 and i10 at the end of their two-year life cycle.

Made from lightweight Heatgear fabric, the Euro Performance polo is designed to keep golfers cool and dry in the heat, and comes with 30+ UPF protection. The fitted polo has an anti-pick and anti-pill finish for extra durability, and it also features anti-odour capability.

New for 2010, Jerrick is a polo shirt made from 64% polyester and 36% cotton pique. Designed to be lightweight and functional, the shirt is easy to wash and requires no ironing, and it is complemented by an innovative line-up from Galvin Green for next year. Jerrick comes in four colour options: Lava/White; Navy/Vapour Blue; Porcini/Black; Black/Lava.

Pringle is bringing a trio of Collections to market for Spring 2010. The Heritage Collection concentrates of the brand's classic designs, incorporating Argyle sweaters and a range of lambswool sweaters in 21 colour options. More innovative, performance fabrics are incorporated into the Technical Collection, while the Concept Collection will feature premium fashion items. Pictured is the Chaim tank.

The Women's Collection for Spring Summer 2010 comes in two colour palettes: Botanical, which combines Salsa, Taupe and Vanilla; and Spring Melody, incorporating Wild Cherry, Corocus and White. Botanical is a sophisticated line that brings lifestyle onto the golf course with floral graphics and natural cotton fabrics. Pictured is the Geneva skort (£50) and Sevilla polo (£28). Ping Collection's men's range sees classic golf patterns engineered in high-performance fabrics.

Glenmuir has updated its Men's 1891 Collection with some new designs and a fresh colour palette. ‘Tralee' (pictured) is one of four new double-mercerised polo shirts, which Glenmuir says is both lustrous and hardwearing. The striped Tralee comes in Black/Light Grey/Winter White; Ink/Ice/White and Fire/Tan/White. Like Tralee, the entire 1891 range is available in three colour palettes: Blue Tones, Black Jack and Autumn Fire.

Among the technological advances adopted by GNC for 2010 is ION 75, which involves liquid titanium magnetic crystals being embedded in a superior microfibre yarn. The result is that a healthy and natural flow of negative ions is supposed to be promoted. Among the new colour palettes for 2010 is Caribbean Sands (pictured), which blends Vivid Firefly with Cool Frost and white.

Irish trouser specialist Dwyers is gearing up for its first full season in the golf market with an expanded range in terms of styles and colour options. The Black Label classic line consists of straight-legged trousers with a single pleat, while the more contemporary Red Label cut comes with a flat front, boot cut tailoring and jeans-style pockets. Some of the trousers are made from lightweight Kinsale wool, while others use a new Micro-tech performance fabric.

Tommy Hilfiger says its latest Golf Collection is inspired by America in the 1960s: "a decade that introduced a new age of American life that saw social change merge with creative renaissance and the progressive views of a new generation". The range features polo shirts, Argyle sweaters, chinos, windbreakers and knitwear with a performance twist, for wear on and off the course. Red, White and Blue are prominent.

Young Swedish brand Abacus has established itself and a prominent golf and lifestyle label, particularly in Sweden, Denmark, Holland, Germany and Canada, and it continues to grow. Pictured is the Hillside wind jacket, which Abacus says combines "functionality, design and quality", and it is worn here over the Whiff polo (£59.90), Conwy pullover (£64.90) and with the Kenmore shorts (£79.90).

New from Daily Sports for 2010 is that almost all of their golf shirts have been accredited as sun protective garments, with protection of UPF 40+. The sweater (pictured) comes with or without the print design on the front, and it is available in a broad range of six colour options. The adjustable visor also comes in six colours (£10), the Capri trousers are available in sizes 4-22 (£52) and the cabretta leather glove has an RRP of £16.

The ProDry golf shirts are highlights of FootJoy's product line for Spring Summer. The Interlock Sport comes in a broad range of colour options, and is lightweight, yet provides UV protection. The Pique Performance golf shirt is an easy-care shirt that won't wrinkle or shrink, and it also provides UV protection.

Stuburt is set to expand its product offering with a full range of technical sportswear for Spring Summer. The range will not be displayed in full until the 2010 PGA Show in Orlando, but it will feature polos, sweaters, v-neck crews, a line of base layers and a full compliment for outerware, for which the brand is already established.

Peter Millar has an extensive and colourful collection of knit shirts, sweaters, shorts, trousers and performance clothing for Spring, with 12 ‘invitation colours' joining the core offering. Classic polo shirts made from 100% double-mercerised Egyptian cotton are complemented by sweaters in a silk-cotton-cashmere blend. Sweaters made from 100% cotton also feature. 

Green Lamb is introducing three new colour palettes for 2010: Andalucia combines Black, Red and White; Milan takes in Magenta with White and Pastel Pinks; Caribbean features Opal, White and Melon. Across the range, Green Lamb provides attention to detail with branded buttons, embroidery, screen-printing and diamante metal work. The sleeveless sweater (pictured) comes from the Milan line.

Peak Performance brings its look of understated sophistication to Spring Summer with lines for men and women. Pictured is the light and flexible Andrea Cardigan, with long sleeves, a button-up front and a cut-away neckline, which sits comfortably over the Maude Short Sleeve polo shirt with an athletic fit (£50). Also pictured are the flat-fronted Maude Check trousers (£95).

Carrying on from Autumn 2009, the X-TEX is a compression top designed to support the upper body muscles in action. The compression support eases aches and pains, delays fatigue and quickens recovery times. It is also designed to regulate body temperature by wicking perspiration away from the body. The X-TEX comes in Black, White and Navy.

Following the success of Oscar Jacobson's WPS jacket (Weather Protective System) this year, the Swedish company has confirmed it will continue the jacket through to Spring 2010. Oscar Jacobson has translated the soft, stretch WPS technology into other functional garments for Spring, including trousers and caps. The Spring Summer 2010 range will also feature Cashwool sweaters, Coolmax polos and a line of Ryder Cup apparel.

The Tenby Windstopper is made from 100% Merino wool and is fitted with a Gore Windstopper stretch liner. Featuring a check print and full zip, the snug and sophisticated Tenby, in Platinum and Shadow, forms part of a Spring outerware range from Sunice.

In 2004, while golf's legislators were acting over the yard or two gained by COR advances in the face of the driver, Padraig Harrington was putting a shoe into play which, according to FootJoy's stats, added 17.5 yards to his tee shots.

The Ball Roll software, designed by Quintic's Dr Paul Hurrion, measures the skid, backspin and roll of the ball, launch angle and bounce, ball speed, hook and slice, and the point at which a true roll is established. Designed to assist pros teach putting, and to fit and sell putters, pros will need a computer, video camera and fire wire cable separately.

Bushnell has entered the GPS market with the launch of the Yardage Pro. Bushnell has collaborated with iGolf to offer downloadable course files from what it claims to be the world's largest GPS golf course database, which golfers can download from Bushnell's website with an annual membership.

Invented by PGA pro Ian Melville, the CentreCup is a training aid designed to hone the perfect pendulum putting stroke. When a golfer is connected to CentreCup, it ensures the golfer's shoulders, forearms, hips, knees and feet are all aligned square to the hole, and it also keeps the putter face square to the line of the putt throughout the stroke.

The SkyCaddie rangefinder has patented IntelliGreen technology, which automatically rotates the true shape of the green to match the golfer's angle of approach. SkyGolf has mapped over 25,000 courses worldwide, primarily in the United States and Europe, and is scheduled to have 30,000 golf courses mapped by the end of 2009.

The Flightscope Kudu is a golf ball radar that can be used indoors and outside. Its patented phased array tracking technology enables pros to measure ball speed, carry, trajectory, spin, impact angle, shot grouping, club speed, club path, smash factor and attack angle. Callaway, TaylorMade and Ping have all partnered Flightscope for their custom-fitting in 2009.

Legal for use in competition, the lightweight 350G Rangefinder is simple to use: aim at the target, press the button and the distance flashes up. The shock-resistant unit can measure distances to pins and hazards alike, and can be used from as near as 11 yards to a specified target. It is also built with a water-resistant battery chamber.

Yes! Golf has established a network of 24 golf clubs around Europe that offer a putter custom-fit service, incorporating video analysis. Musselburgh GC has reported that while they previously sold 20 putters a year, they have sold 60 putters already in 2009 since starting the Yes! programme.

Sonocaddie has launched the Auto Play GPS rangefinder. Without the added costs of subscription or download fees, it comes with 1,500 pre-loaded UK golf courses, the information for which is continually updated, and it has access to 30,000 courses worldwide.

The Vector X is particularly suited to pros who need a launch system that doesn't require an external computer. The easily portable Vector X measures ball speed, launch angle, backspin, sidespin and side angle and displays results on a colour display screen.

GolfBuddy's Tour GPS stores up to 20,000 golf courses and will track a golfer's scoring for up to 1,000 rounds. A key selling point is that it comes with every available European golf course already stored in the memory, and updating the GolfBuddy is free of charge.

Gel Golf's custom-fit programme has been designed by Dr Paul Hurrion. Each Gel fitting centre is equipped with Hurrion's Quintic Ball Roll software and a range of tools including Hurrion's putting mirror. Hurrion is also training fitting centre pros a series of nine custom-fitting drills.

Distributed in Europe by Motocaddy, the new Sure Shot 8850 is built with a high-resolution colour screen and stores up to 100 courses at any one time. The 8850 also records scores and statistics such as driving distance, fairways hit, greens in regulation, sand saves and putts.

The TOMI putting system uses a camera that records three-dimensional movement of the putter head from backstroke to follow-through. The TOMI Home model analyses alignment, stroke path, stroke rotation and clubhead speed, with the professional model also gauging tempo, impact spot and shaft angle at impact.

CaddyAid has developed golf course GPS software for the mobile phone. For £99.99, pro shops can be set up with a counter display unit, 40 units of the Mobile software and a free course download. Pros then sell the software onto golfers, who can download unlimited courses from CaddyAid for £9.99 a month.

Golfsmith says the number of clubhead, shaft and grip options it can offer golfers through its Snake Eyes Custom service is unsurpassed in the UK. The company boasts over 600 shaft options and over 400 grip variations at its Cambridgeshire fitting centre, which utilises the Vector launch monitor.

One of the most important parts of the golf club is the one that golfers tend to overlook, the grip. Golfers will pore over the importance of shaft weight, flex and torque, but miss the fact that if they don't have a good hold on the club all other specifications become irrelevant. There are so many golfers out there who are using grips that are in such poor condition or so ill fitting that it is impossible to play to their potential.