TaylorMade's new generation of Burner fairway woods and Rescue hybrids both come in two versions.

Spherical Blade's new range of 10 ‘curved face' putters were inspired by snooker.

S-Blade putters are designed with a North-South vertical curve on the face to enforce impact with the ball above its mid-point. Spherical Blade believe this gets the ball rolling with topspin and negates the skid and bobble. The theory is based on the same principle as a snooker player striking the cue ball above its equator to make the ball roll on.

FootJoy have added new colours to the Red Label Collection collared golf shirt range for 2008.

Glenmuir

Glenmuir returns to the Official Merchandise Pavilion at The Open Championship this year. The company will showcase its acclaimed Spring/Summer ‘08 collection and is offering its stock service and embroidery expertise to Open Patrons and Host Venues.

The Golf Foundation's ‘Golf Roots' inner-city project is to benefit from a £30,000 donation from the British Golf Industry Association's Grow Golf initiative.

PowaKaddy is offering golfers an exclusive offer on its world's best selling Freeway Digital with stylish Gun Metal SE finish. All purchases of this special edition model will include a free Sport Cart Bag, worth £84.99, in a choice of three colours. This offer is running for seven weeks, starting on Monday 26th May through to Friday 11th July or while stocks last.

PING Collection's new 100% cotton Ava polo shirt features a printed bias check design designed to be contemporary and feminine.

The new Power Tornado iron from Kasco (pictured) gives the golfer the chance to customize the make-up of his iron set.

The PGA has enlisted weatherforgolf.co.uk to provide weather forecasting for its entire tournament schedule.

ECCO's new men's C-Force GTX employs a so-called Carbon Force Plate (CFP). This, combined with ECCO'S direct mid sole/outsole injection process, is designed to bring a player's foot closer to the ground - delivering stability and maximising energy transfer throughout the swing.

The new lithium battery now available as an optional extra with Motocaddy's S3 Digital Powered Trolley weighs just 2kg and lasts 36-holes on one charge - making it 8kg lighter than the standard 36-hole battery.

Burhill Golf & Leisure has bought a fleet of 144 Club Car vehicles. All 10 Burhill Golf & Leisure golf courses have taken delivery of Club Car's latest golf car, the Precedent, the vehicle used by both team captains at the 2006 Ryder Cup. A variety of utility vehicles for course rangers and food and beverage services have also been purchased.

Performance knitwear brand Glenbrae Golf have created new 100% cotton pique polo summer shirt styles for men and women.

Golf Marketing Commander is an American company, based in Florida; but we have opened a UK office last November, because we are convinced we can help the fortunes of British golf clubs. Andrew Wood, company founder and CEO, is British and so am I, so we understand the needs of British clubs and how they differ to our US counterparts. The marketing principles however remain the same and can easily be applied over here.

The introduction of a new category of ‘working together' partnerships has encouraged market leaders in the provision of the most modern and effective game improvement aids to discuss joining the PGAs of Europe's collection of business associates.

Amid the disturbing reports of downturns in global economies and the subsequent need for belt-tightening in industry, comes constant good news of potentially expanding golfing markets... and not only in Eastern Europe.

A group of ten ‘under-privileged golfers with great potential' in Bangladesh is the subject of moves by The R&A and the PGAs of Europe to provide support under the Golf Development Programme.

The problem with "technological breakthroughs" is that it is difficult to distinguish between hype and the truth. Claims are difficult to prove without cold, hard facts. It is the same problem that faces shaft PUREing: there hasn't been any data to establish if there really is any benefit.

The FlightScope Kudu ball monitor we have here at Silvermere cost us £4,500 plus VAT; but after three months of use, we had recouped the outlay. Of course many clubs and retailers do not see the volume of business we experience at this busy club - in the height of summer we'll use it for around 150 fittings a month, charging £40 for a fitting with a 50% refund half if the customer purchases. Yet to me, employing a system like this is a no-brainer.

The classic teardrop head shape VeloCT Escape complements the VeloCT iron, fairway wood and driver ranges with sleek design and low profile features. Designed to get you out of trouble, they also deliver great performance from the fairway and tee when accuracy is paramount.

The IQ replaces the 3 and 4 irons with a much easier-to-hit compact hybrid wood shaped head. High ball flight increases carry and reduces roll once landed to allow much more confidence and control hitting into greens. An innovative head design produces a more powerful and penetrating ball flight. Loft options are 3 (20°), 4 (23°) and 5 (26°).

The Sumo range offers high MOI and clubs that perform well when hit off-centre, and the utilities are no exception. The Sumo2 Hybrid has a thin, light face with weight pushed to MOI-enhancing corners. They are aimed at the average player. There is also a traditional-shape Sumo for the better player, with low offset.

The QUB3 Pro Recovery employs a compact head design with the latest new geometry technology to bring you the perfect ‘get out of jail' club.

The M8's sleeker head shape with smaller offset increases the club's versatility and increases the range of shots for all skill levels. A lighter shaft with firmer tip and lower kick point produce a higher launch angle with increased accuracy.

Srixon believe the replacement for their original AD Hybrid is a more powerful weapon, thanks to the deeper CG created by their heaviest ever Tungsten nickel weights that are inserted in both the toe and heel of the club. These are positioned for greater consistency and accuracy and increase the sweet spot, as well as creating a more powerful face at impact.

Designed for the average golf club member, the Tour Edge Bazooka GeoMax features a deeper clubface for greater head stability and forgiveness on off-centre shots.

The Wilson Golf R&D team developed this club with a new sole with heel, toe and central shaping to boost playability from all lies. The central relief helps stop the club bouncing into the ball at impact if it hits the ground too early, a common cause of thin shots. The toe and heel reliefs also make the clubs more playable from sloping lies and allow the club to be laid open or closed for more advanced shot-making.

This is a technically advanced, non-offset long iron alternative with optimal launch, trajectory, and workability. Performance goals include optimal trajectory for high swing speed/high ball speed players, enhanced workability for "shot making" and a tour head shape and an all black top-line at address. Available in 16°, 18°, 20° and 23° lofts.

After extensive research and play testing MD Golf have created what they label their most playable hybrid club ever. It features a wider sole unit which reduces the centre of gravity and therefore allows the golfer to get the ball up in the air more easily. As with the fairway woods the club comes fitted with the Proforce V2 or Proforce 65 as standard. It's available in 15º, 18º, 21º, 24º and 27º lofts, with New Decade Golf Pride grips.

The Claw Hybrid aims to cut down on sole drag as it cuts through the turf. The design of a centre runner on the sole, flanked by thinner stabilizer rails, create less drag through impact, allowing the clubhead to stay online more easily.

The 17-4 stainless steel G10 hybrid is engineered with a sloped crown to create a high-launching, solid feeling, versatile alternative to mid and long irons. Six lofts provide replacement options from the 1-iron through 6-iron and fairway woods.

The Viper Tour Hybrid is constructed from 17.4 stainless combined with a thin 2.2mm Carpenter Custom face, built for maximum energy transfer at impact. The hybrid utilises the 3WT technology for customising ball flight giving players the option to customise ball trajectory and draw and fade bias using the three-way weight ports constructed into the head.

The new 585.H blends the best playing characteristics of fairway metals and long irons to provide greater versatility and shot making options from the tee, fairway and rough. The club provides fairway metal-type launch with a flatter ball flight for iron-like control, and is available in 17°, 19°, 21° and 24° lofts.

It's an impressive juggling act when a company has six golf brands under one, broad, umbrella, particularly when clubs are at the core for all six brands. Equiam Ltd, based in Burton-on-Trent, runs Hippo, Lynx, Howson, Fazer and Progen, with the Meridian junior equipment brand recently completing the portfolio.

This is an innovative compact indoor/outdoor radar powered ball flight monitor system which, unlike camera based products, measures true 3D data ball spin, delivering unparalleled information in assisting golfers to understand more about what happens to the golf ball when hit by a club.

PGA Collection are introducing a new Driver Customisation package, to bring the latest tour ‘adaptor' fitting technology to the sub £100 driver market. In keeping with their philosophy of helping pros maximise their sale opportunities the pack costs from only £99 and delivers 40% profit on each driver sold.

Today, PING has more than 3,500 custom fit sites around the world and has a welltrained team of PGA professionals and fitting specialists on hand. PING's club fitting system now permits fitters not only to fit clubs to a golfer's build, but also to compensate for swing faults to produce more desirable results.

The complete Nike Golf 360° Fitting System allows golfers to maximise their performance by being fitted for every club in their bag ranging from the driver to the lob wedge. There are two levels of fitting systems offered by Nike Golf to green grass professionals and key retailers; 1 The Nike 360 Mobile Fitting System with Technology Overlay is a comprehensive fitting cart composed of:

All Snake Eyes clubs come with full custom fitting options that enable every retailer to be at the forefront of this expanding sector of the market.

Wilson Staff has set up its own fitting room at The Belfry to offer golfers the chance to find the set of clubs that suits their game and take it onto another level at one of the world's most famous golfing destinations.

Benross stockists can take demo packs which include a good selection of demo irons (men's, ladies', upright and flat lies, and long and short lengths); drivers (men's and ladies' in two lofts); fairway woods (men's and ladies' plus MAX lofts); and hybrids (men's and ladies').

Mizuno have three national custom-fitting centres at Pachesham, Wrexham and Cumbernauld, plus European centres in Paris and Munich. Customers will book a session here through their local retailer or stockist, who can decide whether or not to charge for the process. These centres keep the personal touch, with Mizuno's experts giving friendly quality advice.

Stacked with heads, shafts and grips, TaylorMade's SelectFit System is a pioneering custom driver and iron fitting system that allows golfers test hundreds of head and shaft combinations in order to find a perfectly matched driver and set of irons to fit his or her swing dynamics. A quick locking mechanism allows a configuration to be securely set up almost instantly.