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Theory of Evolution
Odlo may not be a brand name that rings many bells in the golf trade yet, but in the realm of world-class winter sports, the functional sports underwear specialist is legendary. Today, Odlo's Evolution base layer range is transcending the company's traditional marketplace
Published:  10 March, 2009

Odlo is a Swiss brand with Norwegian roots, and while its Evolution base layer range is very advanced technically and distributed in 20 countries, the company's pioneering spirit was born in 1946 by one man and his sewing machine.

Odd Roar Lofterodsen was a knitting machine factory worker until he started to produce his own brand of women's underwear. When the Norwegian's son, Odd Roar Jun, started training with the Norwegian youth speed-skating squad in 1947, he found the standard-issue woollen underwear offered limited protection against freezing temperatures, so Lofterod made his son some underwear from Helanca fibres. Soon the entire Norwegian speed-skating fraternity was dressed in Helanca and Odlo had rapidly advanced into the heart of the winter sports market.

So ‘Evolution' is a particularly apt name for the base layer range launched by Odlo in 2008, and which is now being brought into golf. The line features the Evolution Light - in long sleeves, short sleeves or sleeveless - designed in a compression fit with models for men and women.

Made from a polyester-polyamid-elastane blend, the crew-neck Evolution Light is designed to remove moisture from the skin's surface to ensure effective body temperature regulation, and as the top is made with 3-D rotary knitting technology, with flat seems and stitching, the extremely lightweight garment feels seamless to wear and allows absolute freedom of movement.

PRODUCT SPEC: ODLO EVOLUTION LIGHT

Made from 80% Polyester, 15/% Polyamid, 5% Elastane
Odour prevention capability
Modelling look by 3-D rotary knitting
Flat seams and stitching
Washable at 60°
RRP: £35




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