• Click here to visit the ISPO website
RSS
Bridgestone ball-fitting delivers innovation in new B330 balls
Low handicappers and TOUR Pros contribute to three new TOUR-calibre balls
Published:  03 February, 2009

Bridgestone Golf, known for its industry-changing Bridgestone Challenge ball-fitting program, has launched three new Tour level balls. The new B330-RX, a ball unlike any other product on the market, and the newly enhanced 4-piece versions of the award-winning TOUR B330 and TOUR B330-S series of balls are set to hit retailers' shelves in March 2009.

TOUR B330-RX

Through its ball-fitting program, Bridgestone Golf tested thousands of golfers and found that no ball on the market could deliver TOUR-level spin and performance on the greens while also offering a softer compression that allowed moderate swing speed players the ability to compress the core in the same manner a high swing speed player does with other TOUR-level balls. As a result, Bridgestone Golf has developed the new TOUR B330-RX - a ball made specifically for low handicappers who do not have TOUR-level swing speeds, but want TOUR-level performance in their short game.

With its new Very SOFT Gradational Compression Core, the B330-RX delivers TOUR-level spin, control and feel, yet provides maximum distance to moderate swing speed players (less than 105 mph swing speeds) off the tee. Designed for swing speeds between 85-105 mph, the new B330-RX is the softest multilayer ball on the market, and the first TOUR performance ball designed specifically for low handicap amateurs.

In addition to the upgraded core, the B330-RX features an Ionomer Inner Cover that provides increased velocity and reduced spin off the driver and long irons, allowing players to hit their tee shots, fairway woods and long irons further with less swing speed. The B330-RX utilizes the same industry leading Seamless Cover Technology that Bridgestone balls have become known for, and features a 330-dimple pattern for optimal trajectory and consistency of ball flight. Furthermore, the enhanced Urethane cover offers TOUR-calibre greenside control and buttery soft feel on putts.

NEW TOUR B330 and TOUR B330-S

The new versions of the Bridgestone Golf TOUR B330 and B330-S feature Bridgestone's brand new dual-mantle 4-piece construction technology. While some 4-piece balls feature a dual core, the Bridgestone TOUR B330 and B330-S have dual mantle layers, providing several competitive benefits that were identified as being significant through TOUR player testing. For instance, the new inner mantle used in both balls provides reduced spin and a smoother energy transition resulting in even more distance off the tee. The inner mantle also performs better in windy conditions, giving the ball flight a more piercing trajectory making it less apt to be affected by sudden gusts. Furthermore, the new TOUR B330 and B330-S feature a slightly softer core and cover for increased touch on the greens and even better spin performance on half wedge shots.

Like their predecessors, the new B330 and B330-S utilize Bridgestone's Gradational Compression Technology in their cores to produce greater repulsion, resulting in unparalleled distance off the tee. The Bridgestone B330-S features a SOFT Gradational Compression Core for enhanced feel off of irons and wedges. The Tour B330 is designed for swing speeds of 112+ mph and will appeal to players who appreciate a slightly firmer feel. The B330-S is optimised for players with swing speeds ranging from 103-115 mph, and will appeal to players who value a softer feel.

The 2008 B330 family of balls carry a suggested SSP of £44 per dozen.

For further information on Bridgestone Golf visit www.bridgestonegolf.com or contact +44(0) 1630 657 689, email sales@bsgolf.uk.com




  • Click here to view the latest digised issue

© Copyright 2012 SGB Magazines. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 8-10 Dryden Street, Covent Garden, London WC2E 9NA
Webmaster