The signature shoe logo has been key to the success of the world's most famous sports shoe brands across the generations, such as Nike with its Swoosh and the three stripes of adidas, yet it had been missing from the Ecco brand until now.
The Four Dots has evolved from the rounded lettering already utilised by Ecco in its branding, and now the shoemaker will have an on-course identity to match the excellent quality of its shoes.
It is no coincidence, by the way, that the signature logo has appeared on the new range barely a year since David Learmonth, head of marketing for Ecco UK, joined the company from Puma, another brand with an on-shoe identity that is immediately recognised around the world.
Ecco has boldly proclaimed that its 2009 range is ‘undoubtedly' its ‘best ever', and with early sales orders up 20% on autumn last year, many retailers obviously agree.
Featured in Ecco's 2009 range is the Ultra Performance shoe. Built around what Ecco describes as ‘a perfect anatomical last that encapsulates the foot', Ultra Performance combines a cushioned, three-component insole unit and PU Lite wrap-around system for comfort and midsole support. Ecco also promises maximum playability with the shoe's lightweight outsole with stability islands made from soft density flex areas and hard density traction zones. Available in three colour combinations of Black, White and Buffed Silver, the Ultra Performance will not be in every golfer's price range at a recommended £150.
