Developed with technology experts P2i Ltd, Hi-Tec claims the ion-mask works at a molecular level by binding polymers to individual fabric fibres. The result is a repellent surface, forcing water and other liquids to bead and run off shoes.
The ion-mask is designed to keep shoes dry no matter how wet the conditions and it is also capable of repelling dirt, while the waterproof shoes remain breathable and lightweight. Ion-mask will feature in six Hi-Tec models for 2009, including the Pure Power I, with an SRP of £99.99.
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