Head to Head

  • Red hot technology redefines driving distance

    By SGB golf on 31/10/2012
    Lynx Golf has always been synonymous with innovation and was the first to introduce metal woods into popular modern golf. Now the company renowned for its technological innovation is launching, quite literally, the hottest new club in golf. The Boom Boom 2 – the most technologically-advanced driver to date has been engineered in a radically different way to achieve unprecedented […]
  • Back behind the wheels

    By SGB golf on 30/09/2012
    What is the history of your involvement with PowaKaddy and Hill Billy? I first became involved in PowaKaddy as managing director in 1991 when the brand was at a crossroads. Over the next 13 years we took the lead in transforming the electric trolley market by changing the perceptions of the golf consumer. We positioned the electric trolley as an […]
  • From head to toe

    By SGB golf on 09/07/2012
    Already number one in many European markets in shoes, gloves and socks, FootJoy is working hard to reach number one status in apparel too. Robin Barwick caught up with FootJoy’s European marketing manager, Russell Lawes As the UK market leader across golf shoes and gloves, what can you tell us about FootJoy sales so far in 2012? We’ve had another […]
  • Buckled up

    By SGB golf on 26/01/2012
    Former European Tour golfer Simon Hurd is founder and owner of Druh Belts and Buckles. As he builds on a breakthrough year in 2011, Hurd spoke to Robin Barwick. How successful was 2011 for Druh? We had an incredible year with sales up by over 50%. We’re only in our third year of business so it’s been fantastic to see […]
  • Rife promises the end of strife

    By SGB golf on 08/12/2011
    A year of uncertainty at Rife Putters has come to a promised end, having been acquired by American manufacturer, Innovex Golf. Former Rife chairman Jim Barfield, who remains with the new set-up as Head of tour operations, spoke to Robin Barwick It has been a difficult year for Rife. Are you confident the brand can move forward again? Yes. This […]
  • Born in the USA

    By SGB golf on 07/11/2011
    Chip Brewer, chief executive of Adams Golf, spoke to Robin Barwick about growing brand awareness in the UK, in collaboration with Yes! Golf Am I right in thinking that Yes! Golf – which is now owned by Adams Golf – is now the distributor for Yes! and Adams Golf in the UK? That’s right. Since acquiring Yes! Golf in January, […]
  • Putting a premium on accuracy

    By SGB golf on 30/08/2011
    How did you end up being a supplier of yardage books to players and caddies on the European Tour? I started as a player competing on various tours around the world before my putter and I had something of a falling out! When I was playing I always created my own yardage books, and then when I started caddying a […]
  • Best of both worlds

    By SGB golf on 21/06/2011
    Foremost Golf, the UK buying group with 1,000 member professionals, has taken the bold step of launching its own central online retail operation. Paul Hedges, chief executive of Foremost Golf, explains the rationale to Robin Barwick How has Foremost’s new online retail operation progressed so far? Foremostgolfonline.co.uk went live in May. We made a soft launch to test systems and […]
  • A direct approach

    By SGB golf on 27/04/2011
    John Andrew, founder and owner of Direct Golf and also owner of the John Letters brand, spoke exclusively to Robin Barwick about the growth of the Direct Golf retail chain. How did Direct Golf start? I started with one shop in 1993 at Crosland Heath Golf Club in Huddersfield but I struggled to pay the bills. I was doing a […]
  • The New Swedish chic

    By SGB golf on 10/02/2011
    Apparel brand Abacus enjoyed great success in the UK and in Europe in 2010, and Peter Bannington, UK sales and marketing manager, tells Robin Barwick about the Swedish brand’s plan for continued growth. It was another tough year for the golf trade as a whole in 2010, but did Abacus manage to buck the trend? Yes. The company has been […]