Field Report

  • The importance of high visibility

    By SGB golf on 06/12/2012
    Ian James, chief executive of RetailTribe, writes that once club professionals have a strong message for golfers, they need to spread the word “Professionals should own the messages around a golf club and then use the opportunity to communicate to anyone passing the shop, lingering in the locker room, or just casually browsing” Last month I wrote about the critical […]
  • Off the radar

    By SGB golf on 06/12/2012
    Just 10 inches long, packed with smart technology and ready to use in seconds, Foresight Golf’s GC2 has taken just two years to become established as a serious player in the launch monitor market. Foresight’s UK sales director Ed Doling tells Duncan Lennard about an impact recorder with a difference From the dawn of golf ‘till the start of the […]
  • Better by design

    By SGB golf on 07/11/2012
    Retail designer Paul Sanders, consultant to shop fitters Millerbrown, explains to Duncan Lennard the value of giving a pro shop a facelift Watching potential customers meander round your shop may be appear to be the single dullest activity you could devise. Yet for retail designer Paul Sanders it is part of the job – and a part he relishes. “I […]
  • Switch hitter

    By SGB golf on 30/09/2012
    The term Anser “We want to blaze trails but we don’t want to lose touch with the fantastic history and heritage of our brand,” explains John Clark, Ping Europe managing director. “Anser is a name that has deep-rooted history with Ping. It’s one John Solheim [Ping chairman, chief executive and son of company founder Karsten] is very comfortable with in […]
  • Eastern promise

    By SGB golf on 09/07/2012
    Premium Japanese brand Honma is aiming to bolster its UK presence through an innovative business plan. UK distributor Vincent Thibault explains to Duncan Lennard the way forward for a prestigious, yet often misunderstood brand The most famous swing ever made with a Honma club was not executed by a golfer but by a film star. In 1994 a road-raged Jack […]
  • Planning ahead

    By SGB golf on 23/04/2012
    Over the past decade, the progress made by the Golf Foundation – the national charity devoted to bringing more young people into golf – is clearly illustrated by the following government figures: in 2004 only 9% of UK schools had a formal link with a local golf club, but by 2010 the figure had risen to 30%, with 44% of […]
  • God is in the detail

    By SGB golf on 19/04/2012
    Chervo is one of the European continent’s most sought after apparel labels, and here the brand’s founding brothers, Peter and Manfred Erlacher, explain the Chervo ethos to Duncan Lennard, and reveal how they plan to make inroads into the UK’s golf marketplace ‘The Prada of Golf’ is no mean label; but in creating garments that are confident, classy and proudly […]
  • Youth policy

    By SGB golf on 26/01/2012
    Five years after forming IJP Design, Ian Poulter has launched his first range for kids. Poulter and creative director Niki Perry reveal to Duncan Lennard the inspiration behind IJP’s most expansive range to date. If you thought the junior section at your club was thriving, consider China’s dual-complex Mission Hills resort. Combined, the twin centres at Shenzen and Haikou nurture […]
  • Destination Augsburg

    By SGB golf on 26/01/2012
    Gerhard Reiter is managing director of Messe Augsburg, the trade fair venue that is reviving the Golf Europe trade show for 2012. Speaking exclusively to Robin Barwick, Reiter explains why he believes Messe Augsburg can succeed where previous Golf Europe owner Messe München failed. Golf Europe had seemed to be on an inexorable slide. The event had become dwarfed by […]
  • Golf hits Harrogate

    By SGB golf on 08/12/2011
    The Golf Show in Harrogate, presented by the PGA, Foremost and the TGI Golf Partnership last month, was a success, but by no means a sensation. Staged from October 25-27, virtually all of the UK market’s major brands exhibited and the seminars and presentations were better supported than in 2010, but there is a difficult issue facing the organisers, as […]