Author archive for Peter Simmons

  • BIG MAX completes 2018 Bag Range

    By Peter Simmons on 09/01/2018
    Hot on the heels of being named as #1 bag brand in Germany by Golf Datatech, BIG MAX has finalised its line of award winning AQUA and DRI LITE golf bags for 2018. With three new additions to the new year offer, BIG MAX now has innovative and stylish bags across various technologies, categories and styles.   The three latest […]
  • ZOOM launches Aqua Control

    By Peter Simmons on 09/01/2018
    Innovative golf glove brand ZOOM is bringing its latest development to the market this spring – ZOOM Aqua Control. Built on the brand’s unique FLEXX-FIT technology, the Aqua Control boats ‘One Size Fits All,’ meaning that the days are gone of retailers having to guess how many of each size to stock. Developed with Austrian Tour player Marcus Brier, ZOOM […]
  • American Golf hopes to raise £20k for On Course Foundation this Christmas

    By Peter Simmons on 05/12/2017
    As part of American Golf’s ongoing commitment to supporting its nominated charity, On Course Foundation, the company is getting into the Christmas spirit early this year by launching a fabulous raffle across its 121 stores in the UK & Ireland. Tickets will cost just £1 each with all proceeds going to the charity, which uses golf to help in the […]
  • Provision Events Brings Fun for Fans at AT&T Pebble Beach Pro-Am

    By Peter Simmons on 04/12/2017
    Provision Events (PVE), the sponsorship activation expert, has been commissioned by the Monterey Peninsula Foundation to provide a fan experience at the AT&T Pebble Beach Pro-Am that will be heavy on the fun and bring an extra dimension to the Pro-Celebrity golf on show. Working with world famous mezcal brand Wildshot, PVE will install two golf simulators into the WIldshot […]
  • Fleetwood Crowned European #1 to Conclude Phenomenal Season for Titleist

    By Peter Simmons on 21/11/2017
    As the 2017 European Tour season concluded in Dubai, Titleist golf ball loyalist Tommy Fleetwood claimed the Race to Dubai title, rounding-off another year of success for the #1 ball in golf. Once again, more players relied upon the performance excellence of the Pro V1 franchise at every one of the 48 events making up the Race to Dubai, with […]
  • ECCO GOLF, unveil their latest innovation, ECCO BIOM® HYBRID 3

    By Peter Simmons on 20/11/2017
    Flagbearers of golf hybrid footwear, ECCO GOLF, unveil their latest innovation, ECCO BIOM® HYBRID 3 featuring the groundbreaking new TRI-FI-GRIP™ outsole. The model is the latest evolution of the brand’s multi-award-winning and best-selling ECCO BIOM® HYBRID franchise. TRI-FI-GRIP™ ensures multi-purpose zonal performance through three segments; one for stability, another for durability and a third for rotational support. The zonal structure […]
  • Motocaddy wins ‘Trolley of the Year’ for 5th straight season

    By Peter Simmons on 20/11/2017
    The Motocaddy S1 electric trolley has been awarded ‘Trolley of the Year’ for the fifth year in a row by members of the Foremost Golf retail group. The world’s top-selling powered trolley beat off stiff competition to take the coveted title once again thanks to votes from retailers who make up Foremost Golf – the largest buyer and seller of […]
  • American Golf Returns Home with Flagship Warrington Store

    By Peter Simmons on 20/11/2017
    American Golf is returning to its roots with the opening of a state of the art golf facility in its hometown of Warrington. The company has invested over £250,000 in the Warrington facility, fitting it out to the highest specification so it stands out as the flagship among its 121 stores across the UK and Ireland. Opening the store and […]
  • FootJoy Pro/SL Wins Foremost Golf ‘Shoe of the Year’

    By Peter Simmons on 20/11/2017
    FootJoy, the #1 Shoe and Glove in Golf, has been awarded Foremost Golf’s coveted ‘Shoe of the Year’ for the eighth year running at the group’s annual Industry Awards. After years of dominance for the brand’s Contour line, the Pro/SL scooped the prize after a hugely successful breakthrough in 2017. The shoe has had an explosive year, becoming the most […]
  • Lynx Golf Goes Global

    By Peter Simmons on 16/11/2017
    Lynx® Golf, the British, family-owned golf equipment company, today announced that it has become a global golf brand following its acquisition of the Global Lynx® Trademark Portfolio from Dick’s Sporting Goods in the USA. The trademarks have been purchased for an undisclosed sum as the UK-based company enjoys unprecedented growth during a time when many major golf manufacturers are scaling […]