Ian James, chief executive of RetailTribe, writes that it is critical for golf professionals have a clear idea of where they position the More they offer to the golfer

A lot of professionals have made an investment in launch monitors, fitting carts, simulators, and their own fitting expertise (fortunately the cost of club-fitting technology continues to fall).

While pro shops are still taking stock of some of their Spring Summer apparel, Ping Collection is among a select band of apparel brands to have Autumn Winter lined up and ready to sell.

Ping Collection is staying true to its tradition of innovative performance wear with a three-tier layering system that starts with Dry Fibre Dynamics as a base layer, Thermal Dynamics as a mid-layer and Hydro Pro Dynamics as the outer layer.

Bridgestone Golf has recruited offbeat Irish TV presenter David Feherty to front a new television adverting campaign this spring, to support the launch of its e-Series golf ball range.

Feherty, a former Ryder Cup player who is now established as American golf’s most wanted television presenter and analyst, will star in Bridgestone Golf’s first ever TV advertising campaign in the UK, which will debut during Sky Sports’ coverage of the Masters in April.

At the recent WGC Accenture Match Play in Arizona, Tim Finchem, commissioner of the PGA Tour, gripped what he described as “the coldest microphone he had ever felt”. He then anchored the microphone onto the table as he announced that the PGA Tour believed it would be a mistake for the USGA and R&A to enforce the proposed ban on anchored putting.

Following in the footsteps of Queen Elizabeth II, who celebrated her Diamond Jubilee in 2012, is the 60th PGA Merchandise Show

It is hard to think that the PGA Merchandise Show began in 1954 as little more than a couple rows of neatly parked cars, with small-scale manufacturers offering goods out of their car boots. As the saying goes: out of acorns...

Neil Cooke, technical director at Golfsmith Europe, uses his tour truck to illustrate that setting up a fully-functional club workshop should be straight forward

When it comes down to it, there honestly isn't much difference between my mobile workshop and a good workshop at a golf club. With a little thought and effort, club pros can provide their members with a tour-quality facility.

MD Golf has launched Superstrong ST3G for 2013, from driver down to a line of four putters

Superstrong ST3G is the third generation of MD Golf’s core Superstrong equipment, and the latest line of clubs is distinct by the introduction of Gravity Weight Core technology, and hence a catchy new strapline of ‘The force of gravity’.