SGB Golf has an exclusive preview of Nike Golf’s 2012 Collection of apparel, which is structured into three categories for the first time.

Five years after forming IJP Design, Ian Poulter has launched his first range for kids. Poulter and creative director Niki Perry reveal to Duncan Lennard the inspiration behind IJP’s most expansive range to date.

If you thought the junior section at your club was thriving, consider China’s dual-complex Mission Hills resort. Combined, the twin centres at Shenzen and Haikou nurture a scarcely believable 6,000 junior members. Banned during the Cultural Revolution, golf in China is fast catching up with the game’s Asian explosion. With this growth has come a particular adulation for one Ian James Poulter.

Former European Tour golfer Simon Hurd is founder and owner of Druh Belts and Buckles. As he builds on a breakthrough year in 2011, Hurd spoke to Robin Barwick.

How successful was 2011 for Druh?

We had an incredible year with sales up by over 50%. We're only in our third year of business so it's been fantastic to see such a surge in business so soon.

Milly Durrant, marketing and membership manager of the British Golf Industry Association (BGIA), looks ahead to what the BGIA hopes will be a more positive year in the golf trade in 2012.

After a difficult trading year for the industry in 2011, the BGIA - representing UK manufacturers, wholesalers and distributors of golf products and services - would like to take this opportunity to announce its commitment to actively increase the support and benefit it provides its membership in 2012.

Gerhard Reiter is managing director of Messe Augsburg, the trade fair venue that is reviving the Golf Europe trade show for 2012. Speaking exclusively to Robin Barwick, Reiter explains why he believes Messe Augsburg can succeed where previous Golf Europe owner Messe München failed.

Golf Europe had seemed to be on an inexorable slide. The event had become dwarfed by the Messe München trade fair complex by the time it was last held there in 2008, and while Munich’s M.O.C. was a more suitable venue in 2009 and 2010, the showrooms occupied by many major brands above the show floor left the trade fair fragmented.

Ian James, chief executive of RetailTribe, writes that when setting prices in the pro shop, how you tell consumers a price is just as important as what the actual price is.

If you want to sell more golf balls to happier customers, you don't need to change your golf ball pricing, you just need to change what you are telling the golfer.