Under Armour is celebrating retail data, complied by Golf Datateach, which shows the brand was the top-selling men’s winter apparel brand in the UK across shirts, tops and bottoms, during the final quarter of 2011. The data does not include waterproofs, but illustrates excellent growth for the American brand since launching into the UK market in 2007.
The Golf Datatech research shows that Under Armour was the top winter clothing brand in terms of units sold and retail turnover.
“To achieve number one apparel brand status within four years of our market entry is a very proud achievement,” says Richard Palmer-Jones, UK master agent for Under Armour. “Our retail partners have helped drive our phenomenal growth and the consumer has clearly shown that in today’s difficult economic times – those who innovate, win. We look forward to seeing further positive results for 2012 – with our business forecast to grow in excess of 30 per cent as we continue to re-invent the golf apparel category in the UK.”
www.underarmour.co.uk
